{"id":121626,"date":"2023-12-05T14:45:14","date_gmt":"2023-12-05T13:45:14","guid":{"rendered":"https:\/\/www.academy-tu.berlin\/shop\/basic-knowledge-brand-management24-07-2024-26-07-2024\/"},"modified":"2023-12-05T15:24:51","modified_gmt":"2023-12-05T14:24:51","slug":"basiswissen-markenfuehrung24-07-2024-26-07-2024","status":"publish","type":"product","link":"https:\/\/academy.techiecraft.de\/en\/shop\/basiswissen-markenfuehrung24-07-2024-26-07-2024\/","title":{"rendered":"BASIC KNOWLEDGE BRAND MANAGEMENT<br><span style=\"color: #000078;\">24.07.2024 &#8211; 26.07.2024<\/span>"},"content":{"rendered":"<p>This course aims to transform the perspective on brand management of its participants. Before delving into the depths of brand experience, participants take a brief look at its foundation &#8211; the fundamental knowledge of brand management. Brands are more than just logos, they are living stories that evoke emotions and shape identities. In this intensive 3-day workshop, participants will collectively explore the building blocks of these stories, from basic methods for measuring brand perception to the application of the powerful concept of the brand steering wheel. This workshop will provide participants with the knowledge and skills to elevate their brand management to a new level.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This course aims to transform the perspective on brand management of its participants. Before delving into the depths of brand experience, participants take a brief look at its foundation &#8211; the fundamental knowledge of brand management. Brands are more than just logos, they are living stories that evoke emotions and shape identities. In this intensive [&hellip;]<\/p>\n","protected":false},"featured_media":121617,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_cat":[111],"product_tag":[127],"acf":{"ZEITRAUM":"COURSE DATES<br><br>\n24.07.2024 - 26.07.2024","KURSDAUER":"COURSE DURATION<br><br>\n3 days","SPRACHE":"LANGUAGE<br><br>\nGerman","STANDORT":"LOCATION<br><br>\nBerlin","ABSCHLUSS":"CERTIFICATE<br><br>\nCertificate of Participation","LERNFORMAT":"FORMAT<br><br>\nOn-site","LEHRENDE*R":"LEHRENDE*R<br><br>","KOSTEN":"PRICE<br><br>\n1400 \u20ac<br><br>\nRecognized as Bildungszeit","Lernziele":"<h3 style=\"text-transform:uppercase\">Learning goals<\/h3>\nUpon completion of the course, participants will be familiar with basic methods for measuring brand perception. They will have a deep understanding of the methodology of the brand steering wheel and will apply this concept to their own or external brands. Participants can derive specific recommendations for brand leadership and understand how consumers perceive brands. They will learn how companies can deliberately control brand perception, with a focus on managing the customer brand experience. Participants will be introduced to the process model of the customer journey and the method of customer journey mapping, enabling them to apply these concepts to exemplary brands and derive concrete recommendations for shaping the customer brand experience.     ","INHALT":"<h3 style=\"text-transform:uppercase\">Content<\/h3>\n<ul>\n<li>What is a brand?<\/li>\n<li>Methods for brand perception<\/li>\n<li>Brand steering wheel and its application<\/li>\n<li>Insights for one's own brand<\/li>\n<li>Developing a brand steering wheel for one's own or a fictional brand<\/li>\n<li>Capturing one's own brand perception, uncovering perceptual differences and deriving development strategies<\/li>\n<li>Dimensions of customer experience and their capture in customers<\/li>\n<li>Process model of customer experience method customer journey map and application to exemplary brands Insights for managing the customer brand experience<\/li>\n<li>Insights for the management of the customer brand experience<\/li>\n <\/ul>\nThe course is divided into a theoretical and a practical component, each lasting approximately 12 hours.","Zielgruppe_":"<h3 style=\"text-transform:uppercase\">Target group<\/h3>\nThe course is aimed at middle management or executives.\n<br><br>\nThis course is recognized as Bildungszeit according to paragraph \u00a7 10 (5) of the Berliner Bildungszeitgesetz (BiZeitG).","Teilnahmevoraussetzungen":"<h3 style=\"text-transform:uppercase\">Prerequisites<\/h3>\nInterest and curiosity in the topic.","Termine":"<h3 style=\"text-transform:uppercase\">Dates<\/h3>\nJuly 24 - 26, 2024 (on-site in Berlin).","lehrende-r-place-holder":"<h3>LECTURER<\/h3>","LEHRENDE*R-foto":4200,"LEHRENDE*R-info":"<h3>LEHRENDE*R<\/h3>","Interessiert":"Interested in signing up for this course?","Kurse-teilen":"","Pdf-download":121624,"Fragen":"Or do you have other questions?"},"_links":{"self":[{"href":"https:\/\/academy.techiecraft.de\/en\/wp-json\/wp\/v2\/product\/121626"}],"collection":[{"href":"https:\/\/academy.techiecraft.de\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/academy.techiecraft.de\/en\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/academy.techiecraft.de\/en\/wp-json\/wp\/v2\/media\/121617"}],"wp:attachment":[{"href":"https:\/\/academy.techiecraft.de\/en\/wp-json\/wp\/v2\/media?parent=121626"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/academy.techiecraft.de\/en\/wp-json\/wp\/v2\/product_cat?post=121626"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/academy.techiecraft.de\/en\/wp-json\/wp\/v2\/product_tag?post=121626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}