STRATEGIC AND CHANGE MANAGEMENT
11.10.2023 – 13.10.2023

Learning goals

On completion of the course, participants will be able to describe the essential principles and activities of strategy and change management. They will be able to formulate clear and action-oriented recommendations for companies and organisations on how to deal with unexpected events depending on the respective strategic, innovation, financial and risk management-related situation at their organisation. Participants will be able to transfer their acquired knowledge to successfully master challenging situations and confidently manage complex transformation programs.

Content

• Introduction to Strategic & Change Management
1. Basic model of strategic management
2. Combining intuition and analysis in successful mindsets
• Scanning the Environment

1. Challenges in a rapidly changing world
2. Diagnosing the need for change

Strategy Formulation

1. Formulating corporate and business strategies
2. Designing unique strategy moves
3. Relevant aspects for strategy selection

Strategy Execution & Monitoring

1. Designing the change management process and journey
2. Delivering change and overcoming obstacles
3. Measuring and improving the impact of change

Real-World Examples of Strategic & Change Management Initiatives

1. Preparing a written case analysis and oral presentation
2. Key learnings from successes and failures

The course includes short presentations and interactive group work for in-depth practice exchange.

Target group

The course is designed for executives, managers and entrepreneurs with an interest in learning about the critical strategic and change management elements of successful transformation programs.

Prerequisites

• At least 2 years of work experience

Dates

October 11 - 13, 2023 (on-site in Berlin)

LECTURER

Prof. Dr. Ronald Glasberg